Influencing Behaviours – Moving Beyond the Individual (Scottish Government report) #heritagefutures

Scottish Government report: Influencing Behaviours – Moving Beyond the Individual – A User Guide to the ISM Tool
Wednesday, June 5, 2013
ISBN: 9781782565673

A user guide to the individual, social and material (ISM) approach to influencing behaviours.
The ISM user guide is designed for policy makers and practitioners whose work ultimately aims at engaging people and influencing their behaviours.

ISM is based on ‘moving beyond the individual’ to consider all of the contexts that shape people’s behaviours – the Individual, the Social and the Material. By understanding these different contexts and the multiple factors within them that influence the way people act every day, more effective policies and interventions can be developed.

This user guide introduces and explains the Individual, Social and Material contexts and the different factors that influence behaviours, with various examples that illustrate the applicability of ISM for successfully influencing behaviours. The guide then outlines how the tool can be used in a workshop setting to develop new strategies and ideas, and gives an example developed in a workshop at the Scottish Government (purchasing an electric vehicle). It also briefly notes how ISM can be used to evaluate new and existing interventions.

An accompanying technical guide provides all the background on the development of the tool, and the contextual factors and influences.That guide is effectively a short introduction to the field of behaviour change, seen through the Individual, Social and Material contexts. It also outlines the three main behavioural disciplines that have been brought together within ISM, and provides recommendations for further reading.


Happy Museums are good for you – New Research report. #heritagefutures

From The Happy Museum blog entry 10/04/13

The Happy Museum Project wants museums to play an active part in a sustainable future, by fostering wellbeing that doesn’t cost the Earth. So it’s helpful to have the proof that museums do make you happy, in the form of a report from ‘Happiness Economist’ Daniel Fujiwara of the London School of Economics.

Happy Museum used funding from the Arts Council to commission the analysis. It follows two years of action-research with twelve museums commissioned to develop wellbeing that’s fair on people and planet. The findings show that museums improve people’s happiness and perception of good health, even after you’ve accounted for other factors that might be influencing them. The report shows that people value visiting museums at over £3,000 per year.

As a result, the analysis concludes that it is crucial to make sure more people can visit museums and it learnt that the biggest reason people don’t is that they were not taken to museums by a parent as a child. Those people are 17% less likely to visit than others, a much bigger effect than say, being from a low-income group. The people who are most likely to visit museums are the more educated, and price and accessibility are important too.

Measuring what matters is a core principle for the Happy Museum Project. The director Tony Butler says, “counting visitors tells us nothing about quality, or wellbeing. Museums are adept at storytelling, but we wanted the longitudinal or quantitative evidence that might influence policy makers”.

To read Fujiwara’s full report download it here: Museums and Happiness – Research Report

Research Article: Making Sense of Numbers: A Journey of Spreading the Analytics Culture at Tate. #heritagefutures

Making Sense of Numbers: A Journey of Spreading the Analytics Culture at Tate
Elena Villaespesa, Tijana Tasich, Tate, United Kingdom
Museums & the Web Conference 2012.
Measuring online performance has been one of the hot topics for museum online professionals in the UK. Tate was one of the participants in the Culture24’s action research project, which focused on measuring online success. All participants agreed that reporting purely on the number of visits and time spent on the website fulfilled the governmental requirements, but has not necessarily helped to evaluate online presence against institutional objectives. We realised we had to start using the large amount of available metrics in a more intelligent way. In this paper we would like to present the steps we have taken to increase the benefits that analytics can bring to other institutions and have brought to Tate, and the challenges we met on the way of spreading the analytics culture across the organisation.
Keywords: metrics, analytics, evaluation, maturity model, organisational culture.

Arts and Heritage in Canada: Access and Availability Survey 2012. Department of Canadian Heritage. #heritagefutures

Arts and Heritage in Canada: Access and Availability Survey 2012
Hills Strategies Research Inc., February 2013, Canada
Based on a survey of 1,001 Canadians 18 or older in June and July of 2012, ‘Arts and Heritage in Canada: Access and Availability Survey 2012’ examines Canadians’ attendance and personal involvement in the arts, culture, and heritage, as well as their perceptions regarding cultural activities and government support of culture.
Regarding arts attendance, 83% of respondents indicated that they attended at least one type of live performance or arts event in the past year. The most popular (and most frequently attended) arts activities are “live art performances (63%), craft shows or fairs (55%), and arts or cultural festivals (52%)”. Three-quarters of respondents visited a heritage institution in the past year, with the most popular being historic buildings or sites (55%), museums or science centres (51%), and zoos, aquariums or botanical gardens (47%).
This survey contains some arts attendance statistics that not available from any other source. The report was published by the Department of Canadian Heritage, and was written by Phoenix Strategic Perspectives Inc.

US Arts Education Partnership (AEP): arts learning research clearinghouse. #heritagefutures

Online Resource: ArtsEdSearch, an online clearinghouse that collects and summarizes high quality research studies on the impacts of arts education and analyzes their implications for educational policy and practice.

ArtsEdSearch is a project of the US Arts Education Partnership (AEP), and builds on Critical Links: Learning in the Arts and Student Academic and Social Development, a compendium of research that AEP published in 2002 exploring the impact of arts education on student success in school, life, and work. AEP has developed ArtsEdSearch as a resource for policymakers and education stakeholders and leaders to better understand and articulate the role that arts education can play in preparing students to succeed in the changing contexts of the 21st Century. ArtsEdSearch is designed to be an interactive, living resource that will grow and evolve along with arts and education research and practice.

See more at:

Britain’s parks and gardens are a valuable tourism asset (VisitBritain research) #heritagefutures

Britain’s parks and gardens are a valuable tourism asset

VisitBritain’s latest research shows that of the 31 million people who visit Britain each year, around a third (11.1 million) enjoy going to a park or garden. Surprisingly tourists aged under 35 are more likely to visit a park or garden than visitors in any other age group.

The latest figures confirm that going to a park or garden is one of the most popular activities for visitors to Britain; only eating out, going to pubs and shopping are more popular.

Further info with stats in press release:

2010 report on visibility of built development in Scotland (SNH report). #heritagefutures

2010 report on visibility of built development in Scotland

Built development could be seen from 70% of the country in 2010, an increase of 1% from 2009 and 5% from 2008.

This is according to a new report published on Monday 13 May 2013 by Scottish Natural Heritage (SNH), the Scottish Government’s advisor on nature and landscape.

The 2010 Visual influence of built development National Indicator singles out wind turbines as the principal type of development behind the changes. Turbines were visible from 35.6% of the country in 2010 as opposed to 31.6% in 2009 and 19.9% in 2008.

Tall structures without turbines could be seen from 46.3% of the country. This figure remained unchanged between 2008 and 2010.

Ian Jardine, the SNH chief executive, said: “The purpose of this report is to reveal the changes affecting Scotland’s landscape as a result of built development. This is perhaps unsurprising given the importance of the renewable energy sector in Scotland.”

The report is available on the SNH website at